Week 3 - Facebook Ads for Dummies

Did you know...

that it is 5x more expensive to sell to a new customer than to sell to an existing one?! Me neither 😉. Luckily, Facebook has provided the tools and guidance for any business owner to reach their audience with Facebook Ads and Facebook Ads Manager! 

A few reasons why you (and I) might be interested in Facebook Ads is because it is an easy and cost-effective way to reach a bigger audience. Facebook Ad Manager has built-in analytics that provide ad performance and tracking so you can know who has seen and/or interacted with your ad in real time. This program allows users (like us someday once we are successful businesspeople 👊) to get an intelligent overview of all their campaigns. 

So here is how you can easily get started!

1. Create an account with Facebook Ads Manager.

2. Start creating an ad through Facebook Ads Manager.

3. Choose an objective.

4. Choose your audience.

5. Set your budget.

6. Create your ad.

7. Monitor your ad's performance.

8. Report on Facebook Ad performance.

Take a sneak peek!

If this is your first time making an ad Facebook also provides free advertising training! This is where they will give you advice on how to create your first Facebook Ad and below are actions, they recommend you take. 

• Define your target audience.
• Write a catchy, but clear headline.
• Avoid text-heavy graphics.
• Use simple and easy-to-understand language.

Once you have created your first ad the free Facebook advertising checklist will help you perfect it! These are a few things to consider when creating a successful ad. 

• Be Direct 
• The Three C's: clear, clever, captivating, condensed (3s or less)
• Lead with how your service or product solves a customer's problem.
• Use Social Proof
• reviews
• comments
• testimonials
• Match Facebook ad to Landing Page 
• People want to get what they clicked on.
• Make sure the link in your ad takes your audience to the product or service mentioned.
• Direct Call to Action
• "Sign up!"
• "Follow!"
• "Download!"
• Run A/B Tests 
• A= short clip ad and B=photo ad
• Switching up visuals can be helpful and allow you to determine what type of ad gets the most attention. 

For more details click play!

The best part is that 98% of Facebook's revenue comes from ads! So, the company is motivated to innovate new ad formats to drive customer behavior and to refine targeting algorithm, so the right people see the right ad. This means that if you decide to use Facebook as a marketing platform you will be taken good care of! I will definitely be using Facebook Ads for all my future marketing needs!

Click link for more in depth info and sign up for the free Facebook Ad Checklist!

How to Run Facebook Ads: Step-by-Step Guide to Advertising on Facebook (hubspot.com)