Week 12: Objectives Digital Advertisers Consider
In the era of digital marketing, advertising objectives play a critical role in creating successful digital advertising campaigns. Digital advertising objectives guide the strategies and tactics that marketers use to reach their target audience and achieve their desired results. Here are some key objectives that digital advertisers can consider when developing their advertising campaigns: 1. Brand Awareness: Brand awareness is a critical objective for any business looking to establish a strong digital presence. The goal of brand awareness is to build brand recognition and to get people familiar with the brand. Digital advertisers can use a variety of strategies, such as display ads, social media ads, and video ads to increase brand awareness. 2. Lead Generation: Lead generation is a common objective for B2B companies. The goal of lead generation is to gather contact information from potential customers and add them to the sales pipeline. Digital advertisers can use strategies like ema
